What Do We Do?

We know at this point you are asking, how can Direct Performance Marketing do all of this; the answer is simple: motorsports. We will show you true local demographics showing you the customers you can reach. We are taking all of the aspects of marketing in motorsports on the international and national level and scaling them to the regional and local level. All of the same aspects work from a local track very near you, all the way to international motorsports. Direct Performance Marketing will show you how to do this.

As an industry leader we realize that you are always looking for an edge against your competition; Direct Performance Marketing can give you that competitive advantage. By teaming with Direct Performance Marketing, your business will be introduced primarily to 3 very loyal groups of consumers. First, the sanctioning bodies and tracks, each annually holding a banquet and other meetings, next, the corporate partners of the sanctioning body (a large number of the nation’s and region’s larger corporations) are already a partner of these sanctioning bodies and tracks, and last but not least, are the fans and the participants. This group whenever given a choice between a participating businesses or non participating businesses will choose the racing participating businesses at least 75% of the time. This leads to the question, can you afford not to have those customers?

Direct Performance Marketing can guide your business to be a partner with the premier regional racing series and tracks not just in the Midwest but, in the nation, they are models for promotion of the sponsors associated with the series and tracks directly, as well as the sponsors associated with the participants.

Direct Performance Marketing will help identify a geographic area to market within and a budget level. Once the budget level is identified, then the series or track is matched with your company. At this point details of event sponsorship and/or presenting sponsorship, official company status, display rights and announcements during the event would be negotiated. Once the correct series or track has been identified we will identify what we feel are three drivers that best fit the profile created during discussions with your company. Other qualifications will go into the decision to present drivers to your company.

Direct Performance Marketing will partner with many of the Midwest’s here and now stars. If your company wants a proven commodity, look no further. Direct Performance Marketing has front running and winning racers in all levels of short track racing. Why, do you ask, is this important to you? The real facts of sports marketing are that everyone wants to be associated with athletes that are winners and champions.  Just an idea of the amount of exposure lost last year by not being associated with one of the drivers we can partner you with were at tracks with attendance of 2300 people, the internet traffic with pictures that would have visible company name and logo, and as many as 5 industry periodicals. All places where a company’s name could have appeared had they grabbed at the opportunity to be part of Direct Performance Marketing.

By identifying each of these groups’ strengths and weaknesses we believe that we can better match businesses with series or tracks and drivers. By offering each business such as yours, a price range of marketing packages we can better serve your business in motorsports. We believe that by managing the process from start to finish we can give your company great value.