Direct Performance Marketing

A New Vision for Direct Marketing
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How are we going to help Drivers?
 

Racers in fact drive racecars well, they do not sell well; they can be taught how to say “My ABC company, Hoosier tired, Ford Fusion ran great tonight. I want to thank (insert series sponsor), my crew and all of the great fans. It is great racing against the best racers in the country.”  These drivers can also be taught to tell a funny 10-20 minute story about something in racing that will entertain a hospitality crowd and then can field 10-20 minutes of question and answers about racing.  They are already going to autograph sessions and most are doing very well at these.

 

They in fact are spokespersons not sales people.

 

During this entire time we will have been evaluating drivers to participate with these sponsors. A list of criteria will need to be satisfied. This list is not only set forth by us but also potentially by the business. The idea of this is to make sure that the drivers that are a part of a series or participating at a track are able to continue to participate there, as well as, to identify drivers that would benefit the series or the track and the driver by participating in that series or that track regularly.

 

 

  

If you or your team would like to be considered for presentation

please fill out the following information;

 

First name
Last name *
Street
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Comments

We expect to coordinate displays, surveys, giveaways, displays on cars, souvenirs etc. Surveys would be about buying habits, travel habits etc. and this will be shared with the series and tracks as well as all businesses associated with that particular track or series.

 

Drivers and teams will be asked to participate in off track promotion, hospitality events on the day of a racing event. We will be coordinating all of the things you see throughout this website to promote you and your team. 

 

Drivers and teams will be paid on a per event basis plus an additional bonus upon accepting and being accepted by a sponsor.