Direct Performance Marketing
A New Vision for Direct Marketing
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Companies have several different goals when they market, and depending upon how they market they will get different results. Managing a direct marketing campaign through motorsports will include:  point of demonstration or sale displays, ads read by the announcer throughout the night, hospitality events, event sponsorship, and advertising on racecars and souvenirs with company information. Companies in fact do not know how to get involved with, and do not understand the dynamic of, racing and the power behind the captive audience that racing has. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Why we do this?

 

We have identified a breakdown in each case for becoming involved and staying involved with motorsports and having it be successful.

  

Series and racetracks do not have the time to sell there product when businesses need to be shown how they can be a part of racing that is also at a time when they can write this into their budget. Racetracks and series are in fact busy managing the events they have scheduled right now and that means cold calling and follow up get lost in the day to day duties that are needed to put on these events. Series and racetracks do have a good product to sell; it just needs to be sold at the right time of year.

 

By identifying each of these groups’ strengths and weaknesses we believe that we can better serve businesses, teams, series and tracks. By offering each business a price range of marketing packages we can also bring more businesses into motorsports. We believe that by managing the process from start to finish we can give the company great value, we can bring needed income to the tracks and series, and we can bring needed sponsorship to drivers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Racers in fact drive racecars well, they do not sell well; they can be taught how to say “My ABC company, Hoosier tired, Ford Fusion ran great tonight. I want to thank (insert series sponsor), my crew and all of the great fans. It is great racing against the best racers in the country.”  These drivers can also be taught to tell a funny 10-20 minute story about something in racing that will entertain a hospitality crowd and then can field 10-20 minutes of question and answers about racing.  They are already going to autograph sessions and most are doing very well at these.